The Plainly blog
Analytics, but readable.
Honest, plain-English guides for non-technical business owners trying to make sense of their website data.
·12 min read
The best Google Analytics reporting tools in 2026 (and when each one is overkill)
An honest, side-by-side look at 7 ways to turn GA4 into something readable — from free built-in tools to enterprise dashboards. With straight talk on price, learning curve, and who each one is actually for.
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·6 min read
Why your GA4 traffic dropped this week (5 common culprits, ranked)
Your Google Analytics is showing a scary cliff. Before you panic, check these five things in order — they explain about 95% of unexpected GA4 traffic drops.
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·5 min read
How to actually read your GA4 report (a 5-minute, plain-English guide)
GA4 is overwhelming on purpose. Here's the 5-minute version: what to look at, what to ignore, and how to spot the one number that actually matters for your business this week.
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