PlainlyPlainly
AI Google Analytics translator
Google-verified app · Read-only access to your Analytics

Your analytics,
finally in plain English.

Plainly reads your Google Analytics and tells you what actually changed this week, why it happened, and the next thing you should try. No charts you have to decode. No jargon. Just a friendly read-out and a short to-do list.

See pricing

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30-second setup
Upload CSV or connect Google
Claude Sonnet 4.5 powered
Sample Plainly weekly Google Analytics report with plain-English insights
Plain English summary
  • Sessions up 18% — most of the lift came from organic search on your /pricing page.
  • Conversions up only 4%, meaning more traffic but not converting proportionally.
  • Instagram sent 540 sessions but only 0.4% converted — worth a closer look.
  • Email is your best channel at 9.2% — send a second campaign this week.
Sessions
+18%
Users
+12%
Bounce
-4%
Who this is for

If GA4 has ever overwhelmed you, you're in the right place.

  • Small business owners — no time to dig through dashboards but still need to know what's working.
  • Owners working with agencies — independent visibility into what your "web guy" is actually doing.
  • Startups & beginners — simple, plain-English insights without the learning curve.
  • Busy professionals — you know analytics matter — Plainly does the reading for you.
  • Non-technical founders — understand performance without a technical background.
  • Burned by confusing dashboards — if GA4 feels overwhelming, Plainly turns chaos into clarity.
  • Teams making data-driven decisions — the "what's happening" snapshot you need to act fast.
  • Freelancers & consultants — show clients clear insights that make you look like a data hero.
  • Anyone who wants control back — stop guessing — see the truth for yourself, in plain English.
How it works

Four easy steps. About a minute.

No dashboards to learn. No spreadsheets to crunch. We do the boring part and explain everything like a friendly coach would.

1
Sign in with Google

Tap "Sign in with Google" in the top-right corner. Try the free demo, or unlock the full version any time you're ready.

2
Bring your data

Connect your Google Analytics directly with one click — or upload a GA4 CSV export. (Demo dataset available too.)

3
Pick a period

Use the calendar, or tap the day, week, or month preset.

4
Get the read-out

Plain-English summary, the why behind the numbers, and what to do next.

Pricing

Honest pricing. One unlimited plan, one for agencies.

Most popular
Business · Monthly
$18/mo
unlimited analyses, weekly emails
  • Unlimited AI analyses
  • Day / week / month + custom comparisons
  • Unlimited shareable links
  • Weekly reports straight to your email
  • Re-run any time
Best value
Business · Yearly
$199/yr
Save with yearly
unlimited analyses, weekly emails — billed annually
  • Everything in Business Monthly
  • Pay for 11 months, get 12
  • Lock in today's price for a full year
  • One invoice, easy bookkeeping
Consultants & agencies
Agency
$79/mo
white-label client reports
  • Everything in Business
  • Your logo, color, company on shared reports
  • PDF export
  • Unlimited clients
More Plainly insights coming soon — including YouTube performance summaries.
Frequently asked

Common questions.

Do I have to upload a CSV, or can I connect Google Analytics directly?
Both work. You can connect your Google Analytics account with one click using read-only OAuth, or upload a GA4 CSV export. There's also a free demo dataset to try it before connecting your own data.
Does Plainly send weekly reports automatically?
Yes — the Business plan ($18/month or $199/year) includes an automatic Monday-morning email report sent every week from your default Google Analytics property.
How much does Plainly cost?
$18/month or $199/year for the Business plan (unlimited analyses + weekly email reports). $79/month for the Agency plan (Business + PDF export + white-label client reports). The yearly Business plan saves you 8% vs paying monthly.
What AI does Plainly use?
Plainly is powered by Anthropic's Claude Sonnet 4.5. Aggregated metrics for your selected periods are sent to Claude to generate the plain-English summary. Raw visitor-level data is never sent.
Is my Google Analytics data safe?
Yes. Plainly uses read-only Google Analytics OAuth (analytics.readonly scope) — we can never write to your account. Your data is not used to train AI models and is not sold or shared with advertisers. You can revoke access any time at myaccount.google.com/permissions.
Can I cancel my monthly plan anytime?
Yes. Cancel from the Billing page in your dashboard — your access stays active through the end of the paid period, then automatically downgrades. No questions asked.

Still have a question? Email us.

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